Online surveys are part of the broader family of self-administered surveys as opposed to administered surveys such as face to face or telephone. By taking the time to give your opinion, you are providing input for the development of a product or service. The quality of an online survey depends on the reliability of the information you provide and how often you update your profile.
The information collected from surveys reaches clients but will always conceal individual identity. Survey results are aggregated by combining responses with those provided by other participants who have also completed the online survey. This data is stored in a database that can be analysed by our clients, but personal data will never be revealed, sold or traded.